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Students should review the below article: Customer loyalty and value anticipation: does perceived competition matter? By: Ishmael Ofoli Christian University of Ghana Business School, Accra,
Students should review the below article:
Customer loyalty and value anticipation: does perceived competition matter?
By:
Ishmael Ofoli Christian
University of Ghana Business School, Accra, Ghana
Thomas Anning-Dorson
Wits Business School, University of the Witwatersrand,
Johannesburg, South Africa, and
Nii Nookwei Tackie
University of Ghana Business School, Accra, Ghana
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