Students will analyze the marketing strategies and performance/results of a multinational organization in their original market and in one other international market. In a 1,000-word document students will be required to:

Organization: Starbucks

Domestic Market: Canada

International Market: Europe

i.Compare sales and/or profitability generated in the domestic and international markets you selected.

ii.Compare communication and promotional strategies and activities in the domestic and in the international market you selected.