Students will complete a case analysis working and Acting as consultants, they will assess the case and provide a robust analysis. A written executive summary $(2$ pages max$)$ and a $15-$minute presentation will be completed. APA formatting is required.

Much of today$$s communication is done through a variety of electronic tools made available through the internet. E$-$mails, texting, interactive web sites, cloud technology $($like Google Drive$),$ video chats, and social media are all important in how we communicate. The challenge of your Presentation is to communicate the basic findings of the case to your classmates, your Professor, and your intended audience through the use of a virtual presentation tool.

The Presentation must be designed to be $$asynchronous$.$ This means, just like our Discussions Board, it can be viewed at any time as a self$-$contained presentation without the direct participation of the author.

While Prezi and Google Sites are specific examples of the kind of virtual tools you might use, each student is strongly encouraged to explore, experiment, and creatively use the best tool available for communicating your presentation.

Case Title: Merck & Company, Inc.

Analyze Merck case in DETAIL:

A well$-$written case analysis is characterized by clear organization of information, thoughtful analysis, and realistic, workable solutions to the problems presented in the case. Make sure that your analysis is not merely a rehash of the case: do not copy sections from the case.

things to consider along with other questions:

$1.$ Corporate strategy and business $($or competitive$)$strategy $($Mariam$)$

What have been the key elements of the company's corporate strategy up until the time of the case? What is the company's business strategy? What role does corporate culture play in the implementation of the company's strategies?

$2.$ Industry analysis

Define the industry to which the company belongs. Using Porter's five forces model, analyze the competitive forces in this industry. Discuss those factors or problems which are most important for this industry and why they are important.

$3.$ Company situation analysis

Make lists of internal strengths, internal weaknesses, external opportunities, and external threats. Be sure to include analysis of financial information in examining the company's internal capabilities. Based on your analysis, summarize the major strategic issues facing the company and industry.

$4.$ Recommendations

Select and describe a strategy for this company. Your strategy recommendations should be justified in terms of how well they deal with environmental threats, take advantage of opportunities, minimize internal weaknesses, and utilize the organization's competitive strengths.