Students will create, design, and launch a Facebook and Instagram page for a unique hotel or resort. The group will create a Social Media marketing plan and show how they will promote the page and the event. Also ensure that you address ACCESS, ENGAGEMENT, ADVOCACY, and CONVERSION in the plan with a goal to build followers and engage users with inspiring content. In addition, a solid strategy is backed by a complete creative execution that creates an ongoing brand relationship with the consumer:

Creates Brand Engagement and Loyalty; and

Influences the Path to Purchase in the travel purchase cycle

All groups will be required to present the strategy and creative execution/page to the class and post on the presentation. Each group will be given 10 minutes to present their strategy, page, and creative execution in class.