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Study Ch 7, including the role of marketing research and research steps. First, identify major marketing problems/opportunities faced by the product and company you chose.

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Study Ch 7, including the role of marketing research and research steps. First, identify major marketing problems/opportunities faced by the product and company you chose. Propose a research project that will address these marketing problerns/opportunities 1. Include an image of the product you will use for this homework 2. Identify major marketing problems and/or opportunities faced by this product. Examples of marketing problem would be low sales, negative customer reviews, insufficient points of difference, etc. Opportunities indude, for instance, new product development, increasing promotions, expanding to new markets, etc 4. To achieve the research objectives you developed, complete the following table by creating a hypothetical research proposal that impiements each step of the research process. Step 3: Step 4: Develop findings Step 5: Study Ch 7, including the role of marketing research and research steps. First, identify major marketing problems/opportunities faced by the product and company you chose. Propose a research project that will address these marketing problerns/opportunities 1. Include an image of the product you will use for this homework 2. Identify major marketing problems and/or opportunities faced by this product. Examples of marketing problem would be low sales, negative customer reviews, insufficient points of difference, etc. Opportunities indude, for instance, new product development, increasing promotions, expanding to new markets, etc 4. To achieve the research objectives you developed, complete the following table by creating a hypothetical research proposal that impiements each step of the research process. Step 3: Step 4: Develop findings Step 5

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