Study Guide for the Comprehensive ExamSpring 2019 MBA 8530 International Business Management April 20 [8.00 a.m.] through April 23 [11.30 p.m.] There will be two essays on the comprehensive exam. One essay question will center on your knowledge of global leadership and managing cultural differences. The second essay will involve your analysis of an international marketing problem. The articles that will assist you for this exam are listed below. Articles and lectures for Essay 1 [50 points] Cultivating Global Leadership Articles [Posted in Blackboard]: 1. "Being the Boss in Brussels, Boston and Beijing" 2. "What the Best CrossCultural Managers Have in Common" 3 . "Developing Your Global KnowHow" 4. \"Become an EX-pat and Still Get Ahead: Research on Choosing the Right Company " 5. "The Would-Be Pioneer" 6. "Managing the Costs of Expatriation" 7. "Evaluating the Returns on Expatriates" Managing Cultural Differences Articles [Posted in BlackBoard] 1. "Cultural Differences are More Complicated than What Country You're From'l 2. "Intercultural Management: Working with the French" Articles and lectures for Essay 2 [50 points] International Marketing Articles [Posted in Blackboard]: 1. "International Marketing Research: A Global Project Management Perspective" 2. "The Most Common Mistakes Companies Make with Global Marketing\