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Study guide only: Chapter 23 9)List and distinguish the two forms of dilution. 10) List and distinguish the two forms of dilution. 11) Why does

Study guide only:

Chapter 23

9)List and distinguish the two forms of dilution.

10) List and distinguish the two forms of dilution.

11) Why does the right of publicity endure even after a person's death (in most states)?

13) Distinguish between false advertising and product disparagement.

15 ABC's advertisements claim, "Our coffee disks work with Tassimo coffee makersand they're cheaper!" Discuss whether this statement is actionable.

17) Why is Lanham Act Section 43 often referred to as a "national unfair competition statute"?

18) Why are functional products not protectable as trade dress?

Chapter 24

4)An IP audit for Illumina Inc. has disclosed that it acquired all of the assets of Aventra Corp. What should the IP audit team do?

5) ABC Inc. wishes to borrow money from a bank. What is the advantage to ABC of having had a recent IP audit conducted?

6) What is the advantage of having outside counsel involved in an IP audit?

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