Study the case given below and answer the questions given at the end.

US-based Dollar Shave Club with its unique low-cost business model of leveraging technology & online marketing sold subscription based mens razor shaving accessories and mens personal care products. Backed by efficient founders, within 2 years of its founding DSC had more than 200,000 online subscriptions. Its share in online mens shaving and personal grooming was seen growing causing threat to even Gillette and Schick established retail brands that dominated market. In mid-2016, Unilever company that owned over 400 brands was intending to fill void in personal care and men's grooming segment and shift its focus from slow growing food brands. Unilever struck acquisition deal of DSC for $1 billion cost of acquisition surprised analysts, as it was 5 times DSCs annual expected sales for 2016.

Questions:

A. How companies can create low cost business model by combining technology, sales,

branding and disrupt market?

B. Evaluate how companies can align brand portfolio.