• Study the DBS Company's code of ethics and see if it is aligned to its Vision, Mission and Business Strategy. Please state where it is aligned and where it is mis-aligned. (20 marks)
• Is the code of ethics for the DBS Company clear and easy to understand? Is the language complex or easy to understand? Can it be understood by every level of employee in the firm? (10 marks)
• Does it give you an impression that the DBS Company strives for a high moral standard or does it simply serve the Company's profit motive? (10 marks)
• Look for a clear guidance within the sections of the code of ethics regarding its necessity, to whom the code will apply, how the DBS company will measure behaviour the code governs. Look also for accountability and reporting protocols for infractions against of the code. Please provide your analysis on these factors. (30 marks)
• What specific recommendations, if any, will you make to improve the DBS Company's code of ethics? (30 marks)