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Study the information provided below and answer the following questions: 3 . 1 . 1 If the sales manager s proposal is rejected, calculate the

Study the information provided below and answer the following questions:
3.1.1 If the sales managers proposal is rejected, calculate the total revenues at break-even by using the
contribution margin ratio. (4 marks)
3.1.2 Calculate the additional expenditure that the company can afford to spend on advertising, in keeping with
the sales managers proposal. (4 marks)
3.1.3 Calculate the break-even quantity if the sales managers proposal is accepted (using the proposed new
selling price and the increase in the advertising outlay).(4 marks)
INFORMATION
Denel Enterprises manufactures a product that sells for R180 each. The company presently produces and sells
120000 units per year. Unit variable manufacturing expenses and variable selling expenses are R90 and 10%
of the sales price respectively. Fixed costs are R4536000 for manufacturing overheads and R1944000 for
selling and administrative activities. The sales manager has proposed that the price be increased to R216 per
unit. To maintain the present sales volume, advertising must be increased. The companys profit objective is
10% of sales.
3.2
REQUIRED
Study the information given below and answer the following questions independently:
3.2.1 If Dundee Limited wants to achieve an operating profit of R972000, calculate the target sales value without
using the contribution margin ratio. (4 marks)
3.2.2 Based on the expected sales volume, what sales price per unit will allow the company to break
even? (4 marks)
INFORMATION
Dundee Limited is analysing whether its new product will be profitable. The following data is based on expected
sales of 40000 units:
Variable manufacturing costs R3840000
Fixed manufacturing costs R1200000
Fixed marketing and administrative costs R420000
The expected selling price is R150 per unit

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