Studying the competition. Businesses frequently make use of research to study key rivals in their markets. Businesses will often begin with secondary research information or information which is currently accessible. Research is important for any organization to remain competitive in the market. The top function of research is to supply a business with an outlet to correctly determine its customers. With the help of surveys, an organization can analyze the preferences of its target consumers. Furthermore, these studies could also provide a business the chance to examine its competitors in the industry and analyze and emulate key strategies which could help in its operations.

what are the contribution of the research/study of this in the field of accounting?