Stu's Mellow Meter Miser (MMM) has recently experienced a sales decline due to the entry of a lower-priced competitor, Kelly's Calorie Counter (KCC). Stu is convinced that an advertising campaign touting the superior design and 3-year warranty will help recover share. He placed advertisements in the New York Times and Wall Street Journal newspapers. NYT claims a single- issue audience of 248,000, while WSJ claims that one issue will reach 215,000. NYT's audience is 11% college professors and only 45% business people. WSJ shows Stu research that business people are 59% of their readership, 23% are farmers, and 4% are college professors. NYT charges $15,000 per quarter page ad, while WSJ charges $6,900. (12 points in total, 3 points each) What is the New York Times CPM for college professors? Aswer should look like $xxX.XX What is the WSJ CPM for business people? answer should look like $xx.xx If 20% of the college professors who read the WSJ also read the NYT, what is the net reach of college professors achieved by placing a single ad in both the WSJ and NTY? If Kelly has placed three ads in the WSJ and Stu has placed one each in the NTY and WSJ, what is Stu's overall share of voice (in impressions) among all audiences? answer should look like xx.x%