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Sub Station and Planet Sub reported the following selected financial data. Sub Station s business strategy is to sell the best - tasting sandwich with
Sub Station and Planet Sub reported the following selected financial data. Sub Stations business strategy is to sell the besttasting sandwich with the highestquality ingredients. Planet Subs business strategy is to sell the lowestcost sub on the planet.
Sub Station Planet Sub
Net sales $ $
Net income
Total assets, beginning
Total assets, ending
Required:
Calculate Sub Stations return on assets, profit margin, and asset turnover ratio.
Calculate Planet Sub's return on assets, profit margin, and asset turnover ratio.
a Which company has the more favorable profit margin?
b Which company has the more favorable asset turnover?
c Are the two ratios consistent with the primary business strategies of the two companies?
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