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Sub Station and Planet Sub reported the following selected financial data. Sub Station's business strategy is to sell the best - tasting sandwich with the
Sub Station and Planet Sub reported the following selected financial data. Sub Station's business strategy is to sell the best
tasting sandwich with the highestquality ingredients. Planet Sub's business strategy is to sell the lowestcost sub on the
planet.
Required:
Calculate Sub Station's return on assets, profit margin, and asset turnover ratio.
Calculate Planet Sub's return on assets, profit margin, and asset turnover ratio.
a Which company has the more favorable profit margin?
b Which company has the more favorable asset turnover?
c Are the two ratios consistent with the primary business strategies of the two companies?
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