Subject: BUS MARKETING 260

We are creating a new parking app for our business marketing class and if you read sing the introduction below, please help answer these four question using 1or 2 pages for each answer. in total it should be four pages at least.

Segmentation

1.Create your segmentation plan and describe your segmentation strategy. Show and explain the segmentation method: demographic, geographic, benefits, behavioral and psychographic method.

2. Choose, describe, and explain your targeting strategy.

3. Clarify your positioning strategy

4. Explain your strategy to identify your segments; how would you reach your segments? How would you make sure that your segment(s) is responsive?

Show evidence of profitability of the segment

ParkME, is an ode to the state of Maine that creates a unique driving experience catered towards convenience and ease while traveling to any geographic location which requires a guaranteed parking spot. Our apps face features a pale forest green background with a minimal black outline of the state of Maine and the letter P centered with a thin red line, reminiscent of a paper atlas. We want to keep this visual simple, recognizable, and efficient so that it is easy to locate against the many other apps that exist on our screens. We also want our apps face to represent the beauty of Maine and the diversity that it offers. Whether you are parking at a trail head, or in the city of Portland, we have your back and ensure that the logistics of transportation are the least of your worries. Once you enter our app, you will be greeted by an equally minimal and user friendly platform. Our goal is to create a space where any age group or background can quickly access parking, with or without a large background in technology. According to Gale Academic Onefile, Rule-base personalization systems represent an appropriate case for introducing the technical content of personalization, and marketing oriented content should be approached from a clear concept of relationship value, as the key concept from which marketing tactics and techniques are derived (Cecilia, 2005, 1). By ensuring our app is accessible to all age ranges, we are creating a different level of personalization which in turn creates value for the consumer. By using our app, benefits to the customer include efficiency, comfort, safety, customized service to the state of Maine, and user friendly technology. You will create an account that offers entry by password or face ID, a feature that only adds to efficiency. The new user will either choose a personal account or a municipal account. Municipal accounts are for the city, town, or private lot to ensure we are following their guidelines around parking, pricing, and timing. For example, the city of Portland provides parking seven days a week. Parking is metered for either fifteen minutes, thirty minutes, or two hours. Sundays are free, and we will follow all of these rules and regulations. On days that metered parking is not free, we will charge a small fee for our services. Sundays would not only be free of charge, but be a great option for new users to see if they like our app. They can then either use our free app, or our premium app. The free app offers insight on parking spots, while the premium app offers insight to parking spots, commercial parking for businesses that require drivers to make deliveries, public bathroom locations, and the ability to track where your car is parked even if you are not the driver. This is because the card holder of the account will be given access, a feature that could offer safety and comfort to new drivers parents. ParkME will also have an offline mode for users who are in remote locations and cannot access WIFI.