Subject: Corporate Social Policy sec a 2

An advertisement should portray, state. capture, and reflect the actual characteristics of a product. When an advertiser knowingly includes some false statement, this can be considered as deceiving the consumers and thus an unethical business practice. The following are terms used to explain deceptive advertisements. Briey explain the term and provide ONE (1) example for each term. a) Puffery and the desire for deception (2.5 Marks) b) Offensive advertisements (2.5 Marks) c) Manipulation (2.5 Marks) d) Digital advertising (2.5 Marks) (Total: 10 Marks)