subject_ Global business environment I need the answer of B part of 2nd question. Question is, what combination of skills, personal attributes, experience will constitute an ideal agent? Answer must be in three or four paragraphs.

Question 1 (15 marks) Chapter 9 a) Define the two main types of market research and identify some of the sources or processes involved in collecting them. b) Your management team is currently reviewing your global business strategy and is trying to decide between pursuing a strategy of market creation" vs "market penetration." Discuss how your approach to promotion and company messaging might b different for each of these strategies Question 2 (15 marks) Chapter 10 Agents are individuals located in foreign markets who work for your company on commission to help bridge substantial language, cultural and customer-access barriers. They typically have no infrastructure for distribution and may even work out of their home office. They are best deployed when you need to reach a handful of high-dollar-value accounts and are most frequently used in businesses that have long selling cycles (e.g. defense procurement, large government acquisitions and large corporate accounts.) Although agents work for long periods of time with no pay in anticipation of earning a significant percentage commission when a sale ultimately concludes), it is not uncommon for agents to secure millions of dollars of sales in a year and then get paid anywhere between 5 and 20% commission (depending on the industry). Given this very basic explanation of how agents work, join together in your groups and develop: a) A list of hiring criteria for an agent to be used to make sales of computers to the government of another country b) What combination of skills, personal attributes and experiences would constitute an ideal agent? Note as well that Canada has laws that specify that Canadian business cannot be involved in bribery of foreign officials (for more information google the Corruption of Foreign Public Official Act). Nevertheless, when an agent stands to earn a considerable amount of money, there is always a risk of corrupt dealings between your agent and that government and your firm can be implicated if this occurs. c) Discuss this issue by demonstrating that you understand how bribery works. Offer suggestions of strategies that your firm might employ to ensure that you are not intentionally or inadvertently involved in such a scheme. Question 1 (15 marks) Chapter 9 a) Define the two main types of market research and identify some of the sources or processes involved in collecting them. b) Your management team is currently reviewing your global business strategy and is trying to decide between pursuing a strategy of market creation" vs "market penetration." Discuss how your approach to promotion and company messaging might b different for each of these strategies Question 2 (15 marks) Chapter 10 Agents are individuals located in foreign markets who work for your company on commission to help bridge substantial language, cultural and customer-access barriers. They typically have no infrastructure for distribution and may even work out of their home office. They are best deployed when you need to reach a handful of high-dollar-value accounts and are most frequently used in businesses that have long selling cycles (e.g. defense procurement, large government acquisitions and large corporate accounts.) Although agents work for long periods of time with no pay in anticipation of earning a significant percentage commission when a sale ultimately concludes), it is not uncommon for agents to secure millions of dollars of sales in a year and then get paid anywhere between 5 and 20% commission (depending on the industry). Given this very basic explanation of how agents work, join together in your groups and develop: a) A list of hiring criteria for an agent to be used to make sales of computers to the government of another country b) What combination of skills, personal attributes and experiences would constitute an ideal agent? Note as well that Canada has laws that specify that Canadian business cannot be involved in bribery of foreign officials (for more information google the Corruption of Foreign Public Official Act). Nevertheless, when an agent stands to earn a considerable amount of money, there is always a risk of corrupt dealings between your agent and that government and your firm can be implicated if this occurs. c) Discuss this issue by demonstrating that you understand how bribery works. Offer suggestions of strategies that your firm might employ to ensure that you are not intentionally or inadvertently involved in such a scheme