Subject: Human Resource ManagementCourse: BUSINESS MGT $304$

Apply your knowledge of situational leadership $($Hersey$-$Blanchard theory$)$ by first identifying where each employee $($there are $10)$ is on their competence and commitment using the D$1-$ D$4$ scale. Then, determine which style you will use to coach or lead them from where they are at this moment on the scale S$1-$ S$4.$ Please use a table format to designate employee, development level, coaching style, etc..

Your goal is to grow your revenues and keep your customers loyal. Based on those goals, choose the three employees that you believe would benefit most from your feedback or coaching to help you reach those goals. If you choose to coach, use what you learned about coaching $($exploring$,$ analyzing, responding, and making it stick, utilizing the Coaching Conversation outline to write a plan on how you would approach those you want to coach. If you choose feedback, write a step$-$by$-$step plan on what you would say and why. What would you explore and analyze $-$ write the dialogue $-$ use the coaching conversation worksheet

Appendix B: Case Study

"Shear Beauty Now"

$($a fictionalized franchise system$)$

Background Information:

According to First Research, there are about $86,000$ salons across the US that provide hair care. Of these, $95\%$ are beauty salons, and $5\%$ are Barber Shops. The combined revenue of all hair establishments is $$20$ billion, so it is a large industry.

Shear Beauty Now is a top player in the industry with over $5000$ locations, all franchised. There are a total of $450$ franchisees of various sizes. For this case study, you are a franchisee with $3$ salons located in a small Midwestern town with low unemployment. You are near a larger town where you are able to source talent due to a professional beauty school. Here are some other related facts:

The industry is outpacing the economy in annual growth

Hair coloring, particularly men's hair coloring, is the strongest growth sector

Retail is an important revenue generator in your stores, earning $20\%$ of all profits

Service Provided: Hair care including cuts, color, updos, perms, and the latest trends

Motive for Franchise System: Founded by a professional hair stylist who wanted to ensure that the latest trends were offered to her clients. She had worked at a salon that would not move forward with anything that was new and forward$-$thinking. She wanted to ensure her clients had the latest and greatest offerings, so she started her own salon. After five successful years, she began franchising her model, growing to $5000$ salons in $15$ years.

Type of franchise: Business format $-$ branding and standards provided by franchisor.

Contractual payments to franchisor: Fixed initial fee, $5\%$ royalty on all revenues, and $3\%$ advertising rate also required.

Support services provided to units: Branding, logo$,$ intranet, website, other publicity, administration system, benchmarking, initial training, advisory support$/$coaching$,$ and knowledge sharing$/$development for new trends.

Level of standardized operating instructions in the franchise: fixed service model, standardized look and feel of salon, and standardized dress for stylists.

The Team

The stylists in this salon are almost all high performers who prefer to work autonomously. Here is a description of your team:

Megan, age $28$: She is one of the best stylists in the salon. Her cuts have been featured in local magazines. However, lately, she has had several complaints that she is always running late and does not even apologize and is apathetic with her appointment book. Her energy has been low and you as the franchisee are concerned that this high talent may be looking elsewhere.

Bill, age $23$: He is brand new and so eager to make a difference but has very few customers. He still has work to do on his technique and cuts. He watches others but is fresh out of beauty school and while the clients enjoy his personality, you are hearing that their hair services are not up to your high quality.

Leah $($age $42)$ is your star. She is motivated and always in a great mood. Her customers are the most loyal due to her expertise in coloring. She is always looking forward to helping you in whatever capacity you need. Just seeing her at work brings you great comfort and joy.

Kyle $($age $57)$ has been with you for about three years. His style work is just barely acceptable, and he is not growing new clients. He does not seem to care that his client base has stalled and is not willing to do anything to gain new clients.

Lucas $($age $33)$ loves styling and coloring hair. He is good at it and excited to come to work. His clients love him and so do you.

Amy $($age $45)$ is passionate about her work, but still struggles with keeping up with the most recent trends. Her cuts are a bit old$-$school, and her clients are asking for more. She wants to get better but is unsure of how to proceed.

Ethan $($age $29)$ is your retail manager.