Subject: IB33- International Marketing PLEASE BE SURE TO KNOW THIS BOOK OR HAVE IT. Required Texts: Cateora, P.R., Gilly, M.C., Graham, J.L., & Money, R.B.International Marketing. 18th Ed. 2020 New York, NY: McGraw-Hill. There are 10 questions about different topics of international marketing related to the book listed above. Every question needs to be wrote by own words, the document will be submitted to TEST PLAGIARISM. PLEASENO PLAGIARISM. I will rate you be sure. DO NOT USE OTHER PEOPLE'S WORK. Essay questions 1-2 full paragraph with evidence or any citation of the book or any JOURNAL ARTICLE SOURCE supporting points. Please be sure to now about the topics related to the book listed and do the assignment based with that.

QUESTION: 1. Define the country of origin effect and give examples of positive COEs and Negative COEs.