subject :INDUSTRIAL MARKETING Marketing

please answer all questions

Critically appreciate B2B marketing strategy assessments and developments. Apply and assess the tools for B2Bmarketing strategy development and implementation You have to develop a marketing plan for your product (Aluminum ) Aluminum company including (but not exclusively) the following points (10 points each)

1-Description of the product (Aluminum )

2- Classification of the Aluminum (is it raw material or something else?)

3- Main uses of the Aluminum ( OEM or manufacturing ...)

4 -Differentiation Strategy (Value Proposition) how you differentiate from your competitors

5-Macrosegmentation (Geographical ,Usage rate,Centralized buying ,Key account management

,Product application )

6-.Microsegmentation (The strategy of this customer fits and aline with my value proposition

split: quality, service, cost )

7-.Main decision makers in the purchasing process of the product

8-.Approach strategy towards customers

9-.Critical discussion about the convenience of working with Key Accounts approach

10-Any other factor you consider key for the your marketing plan