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Subject: International business Discuss the following methods of international business expansion, with the use of relevant reallife examples: (a) International product life cycle theory (9
Subject: International business
Discuss the following methods of international business expansion, with the use of relevant reallife examples:
(a) International product life cycle theory (9 marks)
(b) Country similarity theory (7 marks)
(c) Global strategic rivalry theory (9 marks)
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