Question
(a) Why is pricing in the international market much more complicated that pricing in domestic market? Use some real-life examples. (b) Using a real-life example
(a) Why is pricing in the international market much more complicated that pricing in domestic market? Use some real-life examples.
(b) Using a real-life example explain the parallel import situation. Point out the possible factors that cause the parallel import situation.
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Answer I Firstly International marketing refers to any marketing activity that occurs across borders ii Types of international marketing include expor...
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Multinational Finance Evaluating Opportunities Costs and Risks of Operations
Authors: Kirt C. Butler
5th edition
1118270126, 978-1118285169, 1118285166, 978-1-119-2034, 978-1118270127
