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Subject :MArketing and Merchandising 5. Your family friend has recently launched a new line of accessories but unfortunately the business is not having expected ROI.

Subject :MArketing and Merchandising

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5. Your family friend has recently launched a new line of accessories but unfortunately the business is not having expected ROI. After analyzing the problem you felt that there is a gap in promotional activities that has to be fixed. What promotional strategies and tools would you suggest him to help him exceed the reach of his venture (10marks)

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