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Subject: marketing, delivering customer insight, hypothesis testing Hypothesis 1: People who volunteered in the past will find it gives them a sense of belonging more

Subject: marketing, delivering customer insight, hypothesis testing

Hypothesis 1: People who volunteered in the past will find it gives them a sense of belonging more than people who have never volunteered before.

Hypothesis 2: People who have volunteered in the past will have higher intentions to volunteer in the future

Question: Discuss the variables that can be used to test this hypothesis and discuss how these variables are measured (e.g. metric/non-metric and ordinal, categorical, or interval).

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