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Subject: marketing, delivering customer insight, hypothesis testing Hypothesis 1: People who volunteered in the past will find it gives them a sense of belonging more
Subject: marketing, delivering customer insight, hypothesis testing
Hypothesis 1: People who volunteered in the past will find it gives them a sense of belonging more than people who have never volunteered before.
Hypothesis 2: People who have volunteered in the past will have higher intentions to volunteer in the future
Question: Discuss the variables that can be used to test this hypothesis and discuss how these variables are measured (e.g. metric/non-metric and ordinal, categorical, or interval).
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