Subject: Marketing Management

(PLEASE TRY TO GIVE MORE POINTS ITS FOR 20 MARKS) THANK YOU.

Storage boxes for kitchen storage, that are of different sizes,and are available in sets, are to be marketed by Genesis Marketingcompany. They may be used mainly for storing food and are made fromfood grade plastic. Given the arguments against the use ofplastics, the company is finding it difficult to market theproduct. You have been just employed by Genesis marketing company.You are challenged to
a) Consider suitable segmentation and target market for theproduct? (10 Marks)
b) Position the product for this segment? (10 Marks)