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Subject Marketing Situation 1: A global food and beverage company is evaluating its product portfolio. They discover that one of their once-popular snack products has
Subject Marketing Situation 1: A global food and beverage company is evaluating its product portfolio. They discover that one of their once-popular snack products has entered the decline stage of the Product Life Cycle (PLC) due to changing consumer preferences for healthier options. However, they also have a new line of organic, health-conscious snacks (Question Marks) with untapped growth potential. What strategic decisions should the company make based on this portfolio analysis
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