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Subject Marketing Situation 2: For a market analysis scenario, picture yourself as a product manager for a company looking to launch a new line of
Subject Marketing Situation 2: For a market analysis scenario, picture yourself as a product manager for a company looking to launch a new line of eco-friendly cleaning products. Your analysis should focus on the household cleaning market. Research market trends, consumer preferences, and competitors' offerings. Identify the growing demand for sustainable and non-toxic cleaning solutions and how this trend is affecting the market. Analyze distribution channels, pricing strategies, and potential barriers to entry for your product. Finally, present a comprehensive market entry strategy that includes product positioning, marketing tactics, and target customer segments based on your findings
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