Subject: Marketing

Topic: TikTok for Business: Who, What, and Why for Marketers

Answer the following question:

1. Do you think UBC, SFU, and KPU could benefit from having an official TikTok account?

a. Who could UBC, SFU, and KPU target on TikTok (target audience(s)?

b. Which basic social media objectives could UBC, SFU, and KPU use to guide its TikTok activities? Briefly explain. Some examples of basic social media objectives:

Build brand equity Reach new customer Build and maintain customer loyalty Induce additional purchases (or actions) Improve customer service (support) Provide product/ service information & support Conduct reputation management

2. What type of TikTok content should UBC, SFU, and KPU to consider for its audiences based on the objective(s) you identified above? Examples of TikTok content - e.g., how-to's, do-it-yourself (DIY), life hacks, challenges, dance videos, etc.?

a. Share a link to a TikTok as an example of this type of content (e.g., from another institution or from a brand that targets the same audience(s)