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Subject: Strategic Management Question: Hypercompetition is a situation in which there is a high degree of competition among companies in a rapidly changing market, where

Subject: Strategic Management

Question:

"Hypercompetition is a situation in which there is a high degree of competition among companies in a rapidly changing market, where it is easy to enter a new market so that it is not possible for one company to keep a competitive advantage over a long time."

Explain in detail the FOUR (4) arenas of competition with appropriate examples. You should use different company or firm that operates in Malaysia for each arena as examples.

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