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Subject: Strategic Marketing 1. Suppose you intend to work as a CEO of a new company in Bangladesh. Now, you are in a dilemma whether

Subject: Strategic Marketingimage text in transcribed

1. Suppose you intend to work as a CEO of a new company in Bangladesh. Now, you are in a dilemma whether to apply differentiated or concentrated marketing strategy. Under what circumstances, would you go for (i) differentiated marketing strategy and (ii) concentrated marketing strategy? Discuss. [Max 110 words] [10 marks]

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