Subjectivism Subjectivism, as we saw in Chapter 1, is the claim that morality is a matter of individual opinion, that whatever a person believes is right or wrong is right or wrong for that person. If subjectjvism is true, then evaluating moral premises becomes a piece of cake. No matter how crazy, self-contradictory, or implausible a moral claim may seem to you, it's always true for the person who asserts it. Consequently, no real evaluation or critical analysis of moral assertions is necessaiy or possible if subj eclivism is ne. All moral beliefs are infallibly correct. At rst glance, subjecdvism can seem a plausible view of ethics because some judgments clearly are \"just a matter of opinion.\" If I say \"Soy milk is good\" and you say \"Yuck, tastes like chalk to me,\" we're each saying something true. As the saying goes, there's no disputing about taste. The same is often true of judgments about how things subjectively feel (\"It's cold in here.\" \"Really? Feels pretty toasty to me\") and sometimes, arguably, about judgments of art, fashion, or beauty (\"Lindsay is hot!\" \"Man, you need glasses\")