Submit a ten page single spaced paper excluding appendices of the results of your team's analysis. References should be cited consistently and you should use headings and subheading where appropriate.

The analysis should include:

1. Brief overview of the company including the organizations leadership and mission, vision, and values

2. Comprehensive SWOT Analysis

• • Strengths: Important capabilities, characteristics, and competencies that enable your organization to compete successfully and/or that set it apart from its competitors.

Weaknesses: Characteristics that place your organization at a disadvantage in the marketplace.

Opportunities: Elements that your organization could exploit to its advantage.

Threats: Elements in the environment that could cause trouble for your organization.

• Remember that strengths and weaknesses are aspects of your organization's internal environment, while opportunities and threats are forces at work in your organization's external environment.

4. Identification of strategies currently utilized by the organization

• • Adaptive Strategies
  • Market Entry & Exit Strategies
  • Competitive Strategies

5. Recommendations for the company's future