Submit Assignment for Grading

hi$7$sm$13$h$.$Ch$02\mathrm{.}05$m

Question $2$ of $10$

Car manufacturers have a large lead time on new products. If an idea for a feature on a vehicle is developed, it will likely be two years before consumers know about it and can decide if they want to buy it$.$ Consumer trends are sometimes short lived as they are always evolving. Which external environmental analysis element is a primary focus of car manufacturers?

a$.$ Scanning

b$.$ Monitoring

c$.$ Forecasting

d$.$ Assessing