Subscription services revenue per U.S. Prime member grew 15.7% from 2016 to 2017, 30.3% from 2017 to 2018 (when Prime increased from $99 to $119), and 22.3% from 2018 to 2019.

What percentage growth in subscription services revenue per U.S. prime member (to the nearest whole percentage) from 2019 to 2020 minimizes the absolute difference between your expected subscription services revenue derived in part a (Part a is listed below) and that reported by Amazon? Explain why this percentage increase might be reasonable, even though it is likely lower than that of the past three years.

Question 1 2019 Subscription services revenue per U.S. Prime member 44.83 2020 U.S. Prime members in millions) 508 2020 Expected subscription services revenue 22,774 2020 Actual subscription services revenue (in $millions) Nominal difference (in $millions) Percentage difference 25,207 2,433 10.68% Conclusion B Question 1 2019 Subscription services revenue per U.S. Prime member 44.83 2020 U.S. Prime members in millions) 508 2020 Expected subscription services revenue 22,774 2020 Actual subscription services revenue (in $millions) Nominal difference (in $millions) Percentage difference 25,207 2,433 10.68% Conclusion B