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Substitute resources Multiple choice question. result in lower profitability even if higher market share is obtained. are unlikely lead to competitive advantage. can make a
Substitute resources Multiple choice question. result in lower profitability even if higher market share is obtained. are unlikely lead to competitive advantage. can make a rival's competitively valuable resources and capabilities less of an advantage. allow a company to match head-on the resources of a competitor
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
