Subway restaurants are positioned as offering healthy, great-tasting sandwiches. ________ positioning allows the brand to create a point of parity (POP) on taste and a point of difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs.

Group of answer choices

Price-quality

Straddle

Category-based

Need-based

Noncomparative