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?Subway's offers a number of meal deals that include a? sandwich, chips, and a beverage for a price that is lower than the combined prices
?Subway's offers a number of meal deals that include a? sandwich, chips, and a beverage for a price that is lower than the combined prices of the individual items. This is an example of? _______. Question content area bottom Part 1 A. a loss leader B. penetration pricing C. bundling D. target costing E. dynamic pricing
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
