Success metrics: tracking number of users to the site and app, sending customer user interface surveys Differentiation with host relations and reducing supplier power aka hosts ( Build and improve relationships with rental owners to persuade them to exclusively or predominantly use Airbnb, given that Airbnb's selling point is its large number of listings as of 2021 (5.6 million listings - more than double that of Vrbo's 2 million) (https://www.igms.com/airbnb-or-vrbo/#~:text=Likewise%20%%20guests%20will%20flock%20to,that%20of%20Vrbo's%202%20million) A large reason why people don't host properties is the time and effort involved Could create a tiered commission structure where hosts can pick Airbnb to manage more of the property and advertising and price-adjusting in exchange for paying a higher commission (similar to how Hulu lets you pick a payment tier with ads or more content) Issues this addresses: some coronavirus cleanliness concerns, rebuilding trust with host and guest problems, differentiation Success metrics: number of listings, sending host surveys to existing hosts, doing public facing surveys on why regular people would or wouldn't consider hosting on Airbnb and checking if the services increase the number of people considering being a host on airbnb Pros Cons Greater engagement with guests Money Neighborhood empowerment Advertising loses variety specific to O Working with local businesses hosts/location (Restaurants, Cleaning Services, Entertainment Experiences)