Successful brands build an active community by consistently engaging with their audience. Which of these are examples of community engagement? (Choose Three Answers)

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Liking or sharing audience comments or posts

Promoting a sale on your socials

Responding to comments

Encouraging your audience to remix your content

2

What are two major benefits of growing an active community?

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Audiences are less likely to move to other accounts for content

Increased brand advocacy

It can lead to an increase in sales

Customers will exclusively buy from your brand

3

One of the advantages of building an active community is that it can humanize your brand. What is one major advantage of humanizing your brand?

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It makes your brand relatable, and gives you an edge over traditional marketing strategies

It makes your brand feel contemporary, which can attract a younger audience

It automatically improves your brandss SEO, making sure your audience will see your content first

It immediately places you as one of the top players in your social niche, increasing clout

4

The benefits of maintaining an active community extend beyond sales. What are three ways your engaged community can help your brand?

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Giving you new brand objectives to pursue

Providing useful feedback about your brand

Helping you create content for your socials

Saving you time by monitoring your socials

5

One benefit of an engaged community is receiving feedback that you can use to improve your brand. What are two practical methods you might use to get broad audience feedback on your brand?

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Ask your competitors what they think of your brand

Ask for feedback via a poll or questionnaire

Use a social listening tool to find honest feedbacK

Tally the positive vs. negative comments on your socials