Successful communication relies on a positive relationship between the sender of a message and the receiver. The response to your message depends on your credibility, which is based on how reliable you are and how much trust you evoke in others. Establishing credibility is a critical step in building business relationships.

• Reflect on how you develop and maintain credibility in your workplace.
• Explain the importance of establishing credibility for business professionals. How does a poorly written message impact a leader's credibility?