Successful completion of the following questions will require you to integrate information from

the Chapter $5$ and $6$ readings. Please provide your answers to the following questions in the Web

Exercise submission area within this folder.

$1.$ Who is the source for the Sienna $$Swagger Wagon$$ ad$?$ Who are the receivers and

audience of this campaign?

$2.$ Source attractiveness encompasses similarity, familiarity, and likability. How persuasive

do you think this campaign is to its receivers, based on these characteristics?

$3.$ What is the meaning that the company is trying to convey in the Sienna campaign?

$4.$ What appeal is being used in this campaign? Why do you think Toyota chose this type of

appeal?

$5.$ How can feedback for this entire Sienna campaign be collected, and how would it

determine effectiveness of the campaign?