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Successful marketing builds demands for products and services by helping to build products for which people are waiting after they come to know of the
Successful marketing builds demands for products and services by helping to build products for which people are waiting after they come to know of the needs and the demands for products in turn, creat
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International Management Managing Across Borders and Cultures Text and Cases
Authors: Helen Deresky
9th edition
134376048, 978-0134376042
