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Successful new product and service development requires a . Organizational issues b . The management of a blend of product or service characteristics c .
Successful new product and service development requires
a Organizational issues
b The management of a blend of product or service characteristics
c Product focus and superiority and advantage
d All the points
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
