Successful omni-channel retailers follow the Customer Relevancy Model in their customer experience management. Which of the following statement regarding this model is incorrect? Question 24 options: 1) Retailers can rate their performance in each of the 5 attributes using a 5-point scale. 2) The five business attributes in the customer relevancy model are Access, Price, Product, Service and Experience 3) When a retailer's customers not only prefer it over others but will actively seek it out, we say this retailer is at parity with the competition. 4) They should dominate on one attribute, differentiate on another, and compete on parity on the rest of the attributes