Successful "Product Differentiation" can make or break a company, new or old.  

1. Explain why it is so important? 

2. Give examples of very similar products (or services).

3. And with so-called "Product Differentiation" they have made their product (at least seem) to stand out over their competitors. E.G. Verizon Wireless, "It's the Network". Even though...often basically-speaking they may have a very similar product or service.