successful.HelenExcellent! Can you explain how business$-$to$-$business marketing is different than business$-$to$-$consumer marketing?Buying ProcessBuying ProcessStep $1$: A need is recognized.Step $2$: The need is described and quaStep $3$: Potential suppliers are researctStep $4$: Requests for proposal are sougStep $5$: Proposals are evaluated and suStep $6$: The order is placed.Step $7$: A post$-$purchase review is concBusinesses buy through professional purchasing managers, and consumers do not.The purchasing process is shorter for B$2$B selling than the consumer$-$decision making process in B$2$C selling.Businesses purchase using emotion and personal interest, whereas consumers purchase using standardized procedures.