successfully leading the effort to instill a sprit of high achievement into a company culture and put constructive pressure on the organization to achieve good results. A) requirement that top executives make operating excellence the company's only core value.. B) calls for top executives. to stress the adoption of best practices push for continuous product innovation and provide employees with a stream of suggestions for improving company operations. C) entails such actions as treating employees with dignity and respect celebrating individual groups and company successes and setting stretch objectives D) hinges on the extent to which top management emphasizes a positive rather than a negative reward system