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Suddenly Salad had the following expenditures related to developing its trademark: General advertising costs $ 3 2 0 , 0 0 0 Advertising specifically focused

Suddenly Salad had the following expenditures related to developing its trademark:
General advertising costs $ 320,000
Advertising specifically focused on the trademark 100,000
Legal fees to register trademark 52,900
Registration and design fees for the trademark 37,000
Legal fees for successful defense of the new trademark 37,700
Total $ 547,600
During your year-end review of the accounts related to intangibles, you discover that the company has capitalized all the above as costs of the trademark. Management contends that all of the costs increase the value of the trademark; therefore, all the costs should be capitalized.
Required:
1. Which of the above costs should the company capitalize to the Trademark account in the balance sheet?
2. Which of the above costs should the company report as expense in the income statement?

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