Suggest 4 solutions to help improve the situation at Caferoma . Provide justifications for your suggestions.

Background Caferoma, a well-known brand of coffee, is owned by PEFD, a company based in Turin, Italy- It is promoted as an exclusive product for people who love ground coffee- Its image is of an Italian-style coffee- It has a strong and slightly bitter taste, and costs more than almost every other ground coffee product on the market- Problem In the last two years, Caferoma's share of the quality ground coffee market has declined by almost 30%.there are several reasons for this: - Brand loyalty: Consumers have become less loyal to brands and more prices conscious. There are willing to buy lower- priced coffee products. Price: Supermarkets are selling, under their own label, similar products to Caferoma at much lower prices- 'Copycat' product: Competing products of Italian-style ground coffee are selling at prices 30 to 40% lower than Caferoma. Brand image: the Caferoma brand no longer seems to be exciting and up-to-date