1. Suggest a theme for their next event, Volume 17.
2. Restate the 'ask' in your own words. The client has wide ranging objectives. Break them into doable SMART objectives (Awareness, sales, etc.)
3. What digital marketing tactics would you use to meet those objectives (any tactics we've talked about in class or beyond including influencers, social media, search engine marketing, social ads, paid digital ads, etc. Don't just list the tactic, give the client an idea of how the tactic would "come to life" For example
   1. if it's an influencer campaign, then which influencers and how would you engage with them?
   2. If it's an SEM campaign, then which keywords (not all but a sample of keywords in each AdGroup) and give a taste of what ads you would write).
   3. If it's digital display ads, where would you place them and give a rough idea of how they would look.
   4. If they need to change their website, what features should they have? How might it look (wireframes or mockups)?
4. The client does want to engage with customers and potential customers on social media so owned social media will have to figure out into the plan unless you can give a VERY COMPELLING reason why they shouldn't.
5. Success measurements: How much would each tactic cost? Where should they allocate their spending?